Is it possible that advertisements are able to manipulate our thoughts and convince us to falsely believe? Well, as I began to read the assigned pages, I realized the key words that are often overlooked when glancing at advertisements. If you take a minute to sit back and read an advertisement for what it is, and not what it is trying to make you assume, you will be amazed.
Advertisements have been able to use weasel words to take the focus off of their product. A person may wonder why they would want to do that. Although, they may express confidence in their product, advertisers have much more confidence in the better situations that they link to their product. For example, a dishwasher detergent says to "leave dishes virtually spotless." Are you able to spot the weasel word? A reader would begin to think of using the detergent and finding a spotless, shiny plate. However, the advertisement does not promise that the dishes will be clean. The problem here is the definition of virtually. If it is not clean by my standards, will the company reimburse my purchase?
There are many other weasel words that advertisers use to get you to stop thinking about their product and start thinking about something bigger and better. Words such as acts, works, like and even in combination such as works like. As a member of the premium target market today, it is somewhat offensive that advertisers think they can persuade me by these words. In contrast, they are able to conduct studies and find the most effective means of selling their product. So, if this is what they choose to do, and it is not infringing on my rights, then I can only adapt to their style. Next time you get a chance, read an advertisement for what it is on paper. Interpret the words in literal meaning and see what the manufacturer is promising. You will be amazed.
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